Today in sales management, lead generation has radically changed, due to the proliferation of the Internet. Because information on your product or service is now so freely available—along with that of your competitors—it is very easy for potential buyers to compare products. 60 to 70 percent of the decision making in B2B sales is made before the decision maker approaches the supplier. This has a profound impact on the lead machine.
Sales Management Pain Points: The Lead Machine
A 30-year veteran of the computer industry, Nikolaus has founded and run several software companies. He and his company uptime iTechnology are the developers of World-Check, a risk intelligence platform eventually sold to Thomson Reuters for $520 million. He is currently the founder and CEO of Pipeliner Sales, Inc., developer and publisher of Pipeliner CRM, the first CRM application aimed squarely at actually empowering salespeople. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles and white papers addressing the subjects of sales management, leadership and sales itself.