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Blog / For Sales Pros / Jun 14, 2017 / Posted by Sales POP! Recommends / 2682 

Modern Storytelling: What Really Move People

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If you want to make an impression with prospects and deliver sales presentations with impact, you’re going to have to do A LOT more than repeat researched numbers! Today, it’s extremely important to make an emotional connection with the PEOPLE in the room. But the good news is that there is a science to this artful presentation style – it’s called “Modern Storytelling.”

The presentation style meeting is what has been done for many years but no longer works in the modern marketplace. Science has proven that personal stories are what people remember and what moves them in a presentation. The concept of Modern Storytelling is about having a conversation with your audience and putting their needs ahead of your own. It’s a technique that, when applied, creates a more engaging and successful dialogue which will yield better results.

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