A prospective client’s digital presence can literally be the gateway to closing sales—if you know how channel your message correctly. In a world that is literally chockfull of means to market your product, what can you do to make sure you are capitalizing on every opportunity to close sales?
First of all, you can’t be afraid to fail. As any entrepreneur will tell you, failure breeds success. And if you look at any successful sales journey objectively, you will learn that every “trick of the trade” is simply the result of someone who kept trying things a different way.
When you to accept the notion that sales is a process, not a procedure, you are setting yourself up for success. One way to really capitalize on what people are learning is to look at what’s working. Remember, in a world that is literally “wired” 24/7, change is a natural as sleep. It has to happen, so you need to stay on top of these changes if you want to stay competitive. Here is a look at just a few things you can try.
- Send emails at the right time of day—know when they are read most.
- Learn the times of day that the different social media channels experience the most traffic.
- Adjust your voicemails to assure that they are being heard.
- Make sure you know how to write a good email subject.