How to Convert Military Culture, Norms, and Values Into a Brand That Pops (video)

In this Expert Insight Interview, Paul Huszar discusses how to convert military culture, norms, and values into a brand that pops. Paul Huszar is the president and CEO of VetCor LLC, staffed by veterans of the US Military, providing services to consumers, insurance agencies, and insurance companies across the county, specializing in water mitigation and other insurance-related services.

This Expert Insight Interview discusses:

• The state of the US military and the myths perpetuated by a lack of understanding
• What veterans have to offer in the private sector
• The attitude that veterans bring to any business environment

Military vs. Private Sector

Often people think that you need to change the way things are done in the military to bring them into the corporate or private sector. They believe that the military is very rigid while the private sector is pretty fluid, which isn’t entirely true.

The US is at a point in its history where only about 7% of the population has ever served in the military, while less than 0.5% actively serve. The military is downsizing, so these numbers are now dropping even further. Veterans are an increasingly older population; World War II and Korean War veterans are dying, so we’re getting farther and farther apart from those we have sought to protect and defend our culture.

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Myths About Soldiers

Many myths about the military are perpetuated, and things will only worsen over time if we don’t do something about it. People see military personnel in movies, and they think these people follow orders by rote. While soldiers follow orders, they do so in a way where they’re inspired by the leadership and understand their purpose, manner, and intent.

So, soldiers follow orders, but they make them better by using their initiative. This is why the US Military is the greatest in the world — because of the initiative of the small-unit leader. If you think about it, there’s quite a lot of rigidity in the private sector, and less initiative is allowed down the ranks.

Value of Working with Veterans

Paul Huszar cautions aspiring veteran entrepreneurs against having the fact that they are veterans as their sales pitch. If you do that, you’re asking for a handout.

Instead, talk about what your customers have to gain from working with veterans, such as timely, high-quality and reliable service. Veterans show up early because early is on time and on time is late. That’s what customers want.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.