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TV Expert Interviews / Sales and Marketing / May 2, 2025 / Posted by Omer Sasson / 0

How Amazon Sellers Can Win With Smart Sourcing and Supply Chains (video)

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John Golden talks with Omer Sasson. Omer is the founder of the Sasson Company. He helps Amazon sellers find products and improve their supply chains. In this episode, he gives tips on how to stay strong, even with new tariffs and rising costs.

New Tariffs Are a Big Challenge

The U.S. just raised tariffs on many products. This means sellers may now pay a lot more for goods. For example, something that used to cost $5 could now cost over $10. That’s a big deal for sellers who depend on low prices to make a profit.

What Sellers Can Do

Omer says sellers should not panic. Instead, they should make smart changes:

  • Raise prices carefully. But stay competitive.
  • Cut other costs. Save on packaging or storage.
  • Keep quality high. Don’t lower your product standards.

Turn Challenges Into Chances

Omer says hard times can bring new ideas. He compares this to COVID-19, when many sellers used the crisis to grow by offering new items. You can do the same now.

Try this:

  • Sell new products that are not hit by tariffs.
  • Fill gaps where others leave the market.

Where to Find Products

Don’t just rely on China. Omer suggests:

  • Try suppliers in Vietnam, India, or Thailand.
  • Test with small orders first to check quality.

If you stay with Chinese suppliers:

  • Negotiate better prices or buy in bulk.
  • Make your shipping faster and cheaper.

Think About Product Bundles

Another idea: bundle products together. Sell two or more items in a set. This adds value for the buyer and can lower costs for you.

You can also:

  • Offer free shipping or good customer support.
  • Improve your branding to stand out.

Choose the Right Suppliers

Price matters, but it’s not everything. Omer says to look for:

  • Quality control. Make sure they test their products.
  • Trust. Build strong, long-term relationships.

What Omer Learned While Traveling

Omer visited factories in Japan, Vietnam, and Thailand. Here’s what he found:

  • Japan: Great for high-end products.
  • Vietnam and Thailand: Good quality and lower prices.

Each country has its strengths. Choose based on what you sell.

Think Long-Term

Omer reminds sellers to think ahead. Don’t just focus on short-term savings.

  • Use better tech to track your business.
  • Build strong supplier relationships.
  • Stay flexible when the market changes.

Is Amazon Still a Good Place to Sell?

Yes! Omer says it’s always a good time to start. Waiting for the “perfect” moment is a mistake.

  • Start now. Don’t delay.
  • Go all in. Give your full effort to your Amazon business.

Final Thoughts

Omer Sasson shares a clear message: with the right plan, Amazon sellers can still grow—even with higher tariffs. Use innovative sourcing, improve your supply chain, and prioritize quality. If you stay ready to change and grow, success is still within reach.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

For over a decade, Omer Sasson has been working alongside e-commerce brands, helping them navigate the complexities of sourcing and manufacturing in Asia. As the founder of The Sasson Company Limited, he works primarily with mid-sized Amazon sellers—businesses that have grown past the early stages and now need a trusted partner to refine their supply chain, improve product quality, and secure better supplier relationships.

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