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TV Expert Interviews / Sales & Marketing Alignment / Sep 22, 2022 / Posted by Dena Patton / 37

The 3 Tips You Must Know About BMS That Double Your Sales (video)


Dena Patton is a Business Coach, Global Speaker, and best-selling author. She is an award-winning coach and trainer who works with world-changing business owners. In today’s expert insight interview, Dena and John discuss tips you must know about BMS “branding, marketing and sales” that can double your sales quickly.

This Expert Insight Interview Discusses:

  • What is the importance of branding for a business?
  • How customer-focused is your company?
  • Why is sales and marketing alignment so important nowadays?

Branding, Marketing, And Sales

As they all exist to attract customers and drive sales, it’s easy to get lost in the word definitions. Many business owners and entrepreneurs confuse marketing and branding. While the three have differences, they are all interconnected to form the customer experience. Instead of considering their separate departments, consider them a part of the business process cycle.

“What all entrepreneurs don’t understand is how they work together,” Dena says. So, here are the top five most important brand elements: vision, values, purpose, brand promise, and brand identity.

Overall, these three factors are critical in any business. They provide different values to a business, but they all work towards the same goal: to deliver the best possible experience for the customer with your brand.

When Sales and Marketing Align

The roles of sales and marketing have always been entangled, but now is the time for them to become even more aligned. Both departments must cooperate to find and actively engage prospects, score and qualify leads, and foster contacts with customers in a combined funnel. Salespeople must communicate with your marketing team in order to share critical information about leads and prospects.

The importance of sales and marketing alignment cannot be compromised. You can also audit your business. Write down what feels disconnected and ask yourself a question. When you ask yourself these more challenging questions, you’ll discover some flaws in your boat.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Since 2001 Dena has coached thousands of world-changing entrepreneurs to build their businesses to new levels of impact and income. In the sea of business coaches don’t get caught up with the inauthentic, inexperienced, or over-hyped coaches.

Author's Publications on Amazon

This book might be small — and that is by design. It is a powerful, daily manual to keep with you to maintain your greatness. Dena teaches this methodology through speaking, coaching and writing because she wants people to win the games that are most…
Buy on Amazon

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