Dena Patton is a Business Coach, Global Speaker, and best-selling author. She is an award-winning coach and trainer who works with world-changing business owners. In today’s expert insight interview, Dena and John discuss tips you must know about BMS “branding, marketing and sales” that can double your sales quickly.
This Expert Insight Interview Discusses:
- What is the importance of branding for a business?
- How customer-focused is your company?
- Why is sales and marketing alignment so important nowadays?
Branding, Marketing, And Sales
As they all exist to attract customers and drive sales, it’s easy to get lost in the word definitions. Many business owners and entrepreneurs confuse marketing and branding. While the three have differences, they are all interconnected to form the customer experience. Instead of considering their separate departments, consider them a part of the business process cycle.
“What all entrepreneurs don’t understand is how they work together,” Dena says. So, here are the top five most important brand elements: vision, values, purpose, brand promise, and brand identity.
Overall, these three factors are critical in any business. They provide different values to a business, but they all work towards the same goal: to deliver the best possible experience for the customer with your brand.
When Sales and Marketing Align
The roles of sales and marketing have always been entangled, but now is the time for them to become even more aligned. Both departments must cooperate to find and actively engage prospects, score and qualify leads, and foster contacts with customers in a combined funnel. Salespeople must communicate with your marketing team in order to share critical information about leads and prospects.
The importance of sales and marketing alignment cannot be compromised. You can also audit your business. Write down what feels disconnected and ask yourself a question. When you ask yourself these more challenging questions, you’ll discover some flaws in your boat.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.