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TV Expert Interviews / Sales & Marketing Alignment / Sep 25, 2022 / Posted by Jon Groth / 27

Selling your Service (video)


Jon Groth is a Wisconsin Personal Injury and Litigation Attorney at Groth Law Firm, S.C. and Samster, Konkel & Safran Law Offices, a division of Groth Law Firm, S.C. He has dedicated his career to representing plaintiffs in all areas of personal injury law. In this expert insight interview, Jon Groth discusses “how to sell your services.”

This Expert Insight Interview Discusses:

  • How to establish trust with your prospects
  • Understanding your prospect’s needs
  • How do we stand out in a crowded market

How to sell your services or products

Selling your goods or services to another company is difficult, but the right strategy can significantly increase your chances of closing deals and acquiring new clients. Work on your sales strategy and discover efficient techniques to make a deal, whether pitching to get a significant contract or selling products to numerous organisations.

If you run a service-based business, YOU are the product. You must sell yourself just as much as you do your service. You are probably aware that people buy from people they know, like, and trust. You must put in a lot of effort if you want to establish a solid rapport with your prospects.

Understand your prospect’s needs

Whether you’re selling face-to-face or over the phone, asking questions is critical if you want to understand your customer’s requirements fully. When you sell your service, you are also selling your experience to them. As a result, you must convince them that you are the one who can solve their problems.

Use open-ended questions that can’t be answered simply with a yes or no. Then, consider the importance of resolving those issues before showing how you can do so. You’ll learn about the customer’s current situation by asking a series of questions about their challenges, goals, budget, and timeframe.

Stand out and grow in a crowded marketplace.

You need to develop compelling, real brand stories that show your clients that you genuinely care about them and can address their problems. Whether you leverage online platforms to promote your brand and engage with customers or whether you sell things directly online, building a solid online presence is essential.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Attorney Jonathan P. Groth, owner of Groth Law Firm, S.C., has dedicated his career to representing plaintiffs in all areas of personal injury law. He has successfully tried cases throughout Wisconsin in both State and Federal Court and has joined the elite few Wisconsin attorneys who have argued before the Wisconsin State Supreme Court.


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