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Snapshots Slideshows / Sales & Marketing Alignment / Nov 28, 2017 / Posted by Mike Bosworth / 2105 

Sales and Marketing Integration = Agreement


Mike Bosworth recently had an “a-ha” moment when discussing the subject of integrating sales and tactical marketing (tactical marketing: creating demand for today’s products and services TODAY.)

Virtually every customer Mike has had over the years seems to struggle with getting these two silos to sing from the same hymnal. Then it hit him: the word “integrate” is much of the problem.

What if we change the word “integrate” to “agreement”?

    About Author

    Mike Bosworth was the original creator of the Solution Selling framework in the 80’s. In 2013 Mike he founded Mike Bosworth Leadership and the Story Seekers® Customer Hero Workshops. He provides keynote speeches, workshops and executive coaching.

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