How did micromarketing impact the evolution of sales? In this Expert Insight Interview hosted by John Golden, Angela Henderson discusses human to human marketing particularly as it pertains to sales.
This interview discusses:
- Personal Touch
Often, due to the high volume of customers and desire to do as much work as possible, the organizations forget to add personal feelings to their customer services. However, people do not like to be treated only as transactions. That is why treating people as humans and investing in customer interaction and experience will go a long way for an organization. Instead of following the traditional sales process, adding the human to human element might be more beneficial. Furthermore, people need to encourage themselves to sell even during recession time. The thought that nobody will spend money in a recession is wrong. People still buy, some buy low ticket items while some see this as a great opportunity to invest. For example, a woman launched a $197 product which helps people to learn how to start a podcast and she earned 300 thousand dollars profit in a month. The product was used mainly by business people who saw an opportunity to invest in a podcast thinking that people will have more time to listen to it during the pandemic lockdowns. Uncertain times call for more creativity, agility, and thinking outside of the box mindset. “Tiny Offer” is a great marketing strategy where customers are offered very low priced items such as seven days Instagram content for only seven dollars, but immediately followed by complementary and more expensive offers such as $17 graphics and $77 Instagram Mastery course for business owners. So, somebody will spend only seven dollars as planned, but somebody will buy these complementary products as well.
There is always opportunity when people choose to look for the opportunity. Organizations need to explore and adapt to the current situation. When the organization remembers that the customers are people whose needs should be served and fulfilled, then the organization is on a great way to become profitable. There is a saying “People will never forget how you made them feel” which applies to the business world as well. Conversations lead to connections, and connections lead to conversions. Thus, creating a personal relationship with the clients is of the highest importance. This is a great time for the business to reflect on its operations. There are no failures and mistakes, rather lessons for the future. Sometimes people are so obsessed with the current unfavorable situation that they forget to look at the bigger picture. And, looking at the bigger picture brings the benefits in the long run.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.