Rob Ashton is a writer who studies how what we read and write influences what we think and do. Rob founded the global learning company Emphasis and has spent the last six years studying the science of reading and writing, covering topics ranging from cognitive and social neuroscience to behavioral and neuroeconomics. We talk about how the way you write affects our decisions in this expert insight interview.
This Expert Insight Interview Discusses:
- Understanding of Written Words
- Ability of Self-critique
- Multitasking or Multi-Switching?
- Communication Through Writing
How Does Written Communication Work?
Employees must have written communication skills in order to coordinate their work, cooperate with coworkers, and answer clients. There are, nevertheless, some hidden characteristics of a skilled writer. Written communication is sometimes more beneficial than verbal communication. Regular speech has no meaning until it is recorded. Meanwhile, written communication is a record that can be referred to later.
The following conditions improve the effectiveness of written communication:
- Transmitting complex information.
- A permanent record is required.
- Communicating with a large group of people.
- There is less need for audience engagement.
Multitasking is a Myth!
Because your conscious brain can only focus on one thing at a time, multitasking affects your efficiency and performance. When you try to accomplish two things at once, your brain is unable to complete both jobs successfully. In short, multitasking is a myth, but most of us end up doing it at some time.
Single-tasking, mono tasking, or multi-switching are the opposites of multitasking. Instead of juggling multiple things at once, single-tasking allows you to connect your attention with your day’s objective and focus on one job at a time.
It’s challenging to stop multitasking, especially if it’s a regular part of your day. However, if you stop attempting to do everything at once and instead focus on one item at a time, you’ll discover that you’re more engaged, productive, and impactful.
Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
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