In this Expert Insight Interview, Christine Hansen discusses creating a content flow to bring in perfect clients. Christine Hansen is a one-of-a-kind business coach and the founder of Sleep Like a Boss and Christine Means Business.
This Expert Insight Interview discusses:
- How to start creating content that reaches the right audience
- Why it is crucial to write and talk about things that interest you
- The difference between long-term and short-term content
Everybody is struggling to get to the right target audience today. Our buyers are distracted, our sellers are distracted, everybody is overwhelmed with information. So how do you start to build something that can flow and build on itself in this environment?
Christine teaches her clients to “be very egocentric,” which goes against everything we’ve ever been taught. We’re taught to be looking after others, put others first, and know that “it is not about us.” However, when you are creating content, it is actually all about you.
Finding What Interests You
Whatever it may be, your content has to start with the question of what is important or exciting to you. Looking at SEO, what is trending, and which pieces of content are performing best is important. However, that should only come after deciding what you are interested in and what matters to you.
This will kindle your passion for what you are selling, doing, or helping with. Come up with topics that interest you, so you can potentially look at analytics and find a crossover or a gap you could fit into. As a content creator, Christine hires people for the SEO side of things because “analytics bore her to death.”
Short-Term vs. Long-Term Content
Many people think that you have to produce content daily to be successful. The trick is to differentiate between long-term and short-term content. Long-term content is about “schmoozing” Google through platforms such as a blog, a podcast, YouTube, and Pinterest, while short-term content is about social media.
You don’t necessarily need to do something daily for your long-term content. You only need to do as much as you can come up with to keep it high-quality and value-driven. It is a bit more tricky when it comes to the short-term, but if you stick with what you’re interested in, you’ll find it much more manageable.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.