How can websites help you to grow professionally? In this Expert Insight Interview, Brandi Bernoskie, a business strategist and an entrepreneur, Alchemist and Owner of her company, Alchemy+Aim, talks about the importance of websites, creating value, and growing your business.
The interview discusses:
- Creating Value
- Call to Action
- Next-Generation Websites
Website is considered an online business card. But the website offers more than that. Website offers to create a deeper relationship between you and your clients. The only thing you have to do is to use the right strategy when creating the website. Firstly, think about who your website will serve and what are their values. People’s values constantly change based on the circumstances. For example, people value different things than what they valued before the quarantine. So, you must stay accurate with offerings depending on what people value today. There is no finished product when it is about a website. Website requires constant content updating, sometimes as little as an extra page for example.
Call to Action
Customer’s journey on the website under no circumstances should come to a dead end. Posting blogs to the website and hoping that customers would come back is a no way to go. The key is to strategically map your website so that the focus is on building a relationship with the customer rather than on sale. Therefore, make sure that your website has a call to action. That could be to sign up for a newspaper, or to sign up for an offer, anything that will broaden your current relationship. And even when the sales happen, there are still follow up things to be done such as confirmation email for example. Nurturing the relationship with the customer can only lead to more sales in the future.
Nowadays businesspeople started to look at the bigger picture of how they can use all these different technologies that are offered. Thus, websites are starting to get more integrated with other systems such as for instance redirecting from the company’s website directly to social media pages. One thing that websites currently lack in comparison to social media pages is up-to-minute informing. However, considering that now almost all companies offer both website and social media pages, they should try to keep them all in sync with the information.
Furthermore, websites play a crucial role in the digitalization of the business processes in companies, caused by the pandemic. Many companies that did not invest much in online services before pandemic are pioneering the digitalization of their services now. A great example is a gym offering online classes to its members.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.