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TV Sales Pro Advice / Sales Management / Aug 2, 2017 / Posted by Sales POP! Recommends / 2807 

How to Modernize Your Sales Strategy for a Multi-Platform World

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Today’s sellers and marketers need to be articulate on a multitude of platforms – digital, mobile, social, search, email, SMS, and data base management. A thorough understanding of how each of these platforms work independently and together is key to helping your customers succeed. Small local businesses have always counted on their media partners to inform and advise them. This information is more critical than ever and sellers have to be equipped to offer sales solutions across all of today’s modern platforms.

Here are three key considerations when evaluating and implementing your company’s multi platform sales strategy:

  • MOST IMPORTANT – inform, educate, and TRAIN your team on the sales and marketing basics for the modern platforms including digital display, mobile, social, search, email marketing, database marketing, SMS and programmatic
  • Custom-select the platforms that are the most impactful for your business
  • Develop strategies to use in marketing your business and discover how to implement them with your organization’s small business customers

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The editorial staff at Sales POP! online Sales Magazine love to bring you the best content available.

Author's Publications on Amazon

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging, and user-generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of…
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The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters,…
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Heavy Hitter I.T. Sales Strategy is a comprehensive guide for penetrating new accounts, differentiating your solution during the sales cycle, and winning highly competitive accounts. It is based on extensive research and interviews with more than 1,000 key information technology decision-makers, top technology salespeople, and…
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Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even…
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This book will increase your prospecting for new business! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering.
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Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.
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Get More Face Time and Higher Close Rates--the SMART Way Smart Prospecting That Works Every Time! introduces a proven sales method that balances social media marketing strategies, online applications, and traditional appointment-setting techniques to help you connect with more clients and close more sales than…
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Packed with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. With refreshing honesty and…
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Every day, expert consultants like Mike Weinberg are called on by companies large and small to figure out why their sales departments are falling short. Is it lazy and ineffective salespeople? Is it outdated methods of client building? Why are these team members not producing…
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You know how to sell—that’s your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all.
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