A Wharton Business School study has found one key difference that marks the best sales people from the rest. It all comes down to the meaning of the word sell. It comes from an old English word, “sellan” and it goes to the heart of what it takes to be successful in business. I got to share it at one of the biggest sales events in Europe. Discover what it is in this short video.
Double Your Sales With This One Thing
About Author
Justin Cohen
Justin Cohen is one of the world’s leading experts on pitching for business. He’s coached people who have never pitched before to win some of the toughest multi-million dollar deals. Entrepreneurs hire him when they have to secure massive venture capital funding and major blue chip companies pay him thousands of dollars to share the secrets that have doubled their sales.
Author's Publications on Amazon
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Ending Self Sabotage
Expert Interviews / 18640 -
#SalesChats: 9th May 2019 9am PT/Noon ET
#SalesChats / 14384 -
#SalesChats: Sales Trends That You Need To Know About In 2019
#SalesChats / 13915 -
#SalesChats: How to Drive Sales Motivation
#SalesChats / 13156 -
#SalesChats: How to Be a Top Sales Performer
#SalesChats / 12963
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Beyond the Paycheck: Modernizing Your Compensation Strategy (video)
Expert Interviews / Dec 12, 2025 -
Beyond the Opt-In: Mastering Lead Gen (video)
Expert Interviews / Dec 10, 2025 -
VC Model Explained: Founder’s Guide (video)
Expert Interviews / Dec 8, 2025 -
Stop Obsessing Over Results: Why “Surrendering” is the Secret to Sales Leadership
Expert Interviews / Dec 6, 2025 -
Breaking Limiting Beliefs: Lessons from a $50M Founder (video)
Expert Interviews / Dec 4, 2025
About Author
Justin Cohen
Justin Cohen is one of the world’s leading experts on pitching for business. He’s coached people who have never pitched before to win some of the toughest multi-million dollar deals. Entrepreneurs hire him when they have to secure massive venture capital funding and major blue chip companies pay him thousands of dollars to share the secrets that have doubled their sales.



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