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Building a Sales Process that will Scale
Off the Cuff / Sales Management / Oct 26, 2017 / Posted by Ali Mirza / 4611

Building a Sales Process that will Scale


Off the Cuff Instant Interview Question: What would you say is the key to creating a sales process that will scale well?

The old saying goes, a good lawyer never asks a question he doesn’t know the answer to…think of a sales process in the same manner. It is imperative to document all your steps and have them clearly defined so that the sales rep can be fully engaged in the conversation but still know where it is headed. Scaling that is all about ensuring there is local language that everyone is fully aware of and all steps are visually depicted.

Once that is done, a consistent effort must be made to continually update the ideal client profiles and all the messaging in the scripts and communication. Special attention must be paid toward the culture… If a winning culture is not continuously fought for, complacency can set in quickly.

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About Author

Ali is the founder and president of Rose Garden Consulting, a contemporary sales process firm, Co-Founder of WMC, a beta stage SaaS platform, Advisor at Bax, Mentor at ATDC, Host of For The Close Podcast and an Adjunct Professor at General Assembly. Ali is a renowned speaker and an author, his first co-author book with Aaron Ross: Predictable Closing.


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