Daniel Newman explores new ways to demonstrate the ROI of Marketing efforts.
In Marketing, the job starts and ends with the goal of creating customers. However, in a world gone social where mobile, big data, and 24×7 availability of technology rule the roost, brands need a new method for measuring their marketing return on investment (ROI).
Revenue and sales are at the core, but for marketers to truly measure their impact they also need to consider things like customer retention, satisfaction and employee engagement in their evaluation.
Welcome to a new world of marketing, where new KPI’s drive the initiatives of the marketing organization.