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Beyond Sales: The New KPI’s Of Marketing ROI
Blog / Sales Management / Feb 16, 2015 / Posted by Daniel Newman /

Beyond Sales: The New KPI’s Of Marketing ROI

Daniel Newman explores new ways to demonstrate the ROI of Marketing efforts.

In Marketing, the job starts and ends with the goal of creating customers. However, in a world gone social where mobile, big data, and 24×7 availability of technology rule the roost, brands need a new method for measuring their marketing return on investment (ROI).

Revenue and sales are at the core, but for marketers to truly measure their impact they also need to consider things like customer retention, satisfaction and employee engagement in their evaluation.

Welcome to a new world of marketing, where new KPI’s drive the initiatives of the marketing organization.

About Author

Daniel is a C-level executive and strategy consultant to small and mid-sized businesses. Author of best-selling, “The Millennial CEO.” Co-founded the global online Community 12 Most and was recognized by the Huffington Post as one of the 100 business and leadership accounts to follow on Twitter.

Author's Publications on Amazon

Learn the digital transformation secrets of the world's most enduring companies: Find out what they do to build stability in times of constant change, and most importantly, how they make their business "Futureproof."More than ever before, well-established companies are succumbing to wave after wave of…
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Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage…
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Right now, Marketing is the business function that is changing more rapidly than any other. Driven by the shift in digital information and social media, the buyer's journey is evolving at a breakneck pace; business needs to evolve too. Marketing's role has always been about…
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Other generations have spent a lot of time and effort in defining the "Mysterious Millennial". In the eyes of the experts, Millennial CEO might seem like a hiring mistake or a mythical beast that can't exist outside of entrepreneurship. How about a book that breaks…
Buy on Amazon
Imagine a world where you never had to sell anything... Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout: "I'll take it!" What if I told you this is already…
Buy on Amazon
To understand an object or concept, you must identify and value the sum of its parts. Most business managers fail to truly understand digital strategies. They focus instead on outcomes, what they want the business to get from digital efforts, then they make educated guesses…
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