If you are targeting business owners for your marketing outreach, LinkedIn can be a great lead generation tool. LinkedIn is the world’s largest professional network with over 740 million members across 200 countries. With so many professionals on LinkedIn, it’s no wonder that the platform is a powerful resource for B2B marketing. If you want to make your job easier and generate more leads, then keep reading along.
Here, we’ll go over some benefits and strategies to help you automate B2B marketing and generate leads on LinkedIn.
LinkedIn Lead Generation for B2B
If you own a business-to-business service, lead generation can be a time-consuming task, especially as your clients are business owners themselves. They’re interested in quality services and hearing about how your service will improve their business, which can often be a tough pitch, as business owners don’t necessarily know how much they need something until they’ve already met an obstacle.
So it makes sense to target LinkedIn, as it’s a social media platform full of busy professionals that are either searching for service providers, business owners, or industry-specific information. In fact, 78% of B2B marketers say LinkedIn is the best social media platform to target, and 91% of business executives say LinkedIn is their preferred platform for professionally relevant content.
However, manually filtering prospects is extraordinarily time-consuming, especially as you need to manually track your leads. That’s where LinkedIn outreach automation software from companies like Salesflow, Expandi or MeetAlfred comes into play.
They automate the process of filtering leads by industry, job title, location, and other criteria that are commonly found on LinkedIn. You can monitor the results of your automated LinkedIn tools in an easy-to-read dashboard, and make decisions based on the most useful data.
It is worth mentioning that each piece of software will come with a unique set of features. It is therefore recommended that you choose the one that best suits your needs and budget. To do so, you will be provided with personalized service teams and trial periods that you can cancel at any time.
The important thing here is to include tools that we know will help you get the results you expect from your marketing and lead generation campaigns.
How Does LinkedIn Lead Generation Typically Work?
To start, we should eliminate the idea that automated lead generation will be an entirely hands-off process. You can build it towards that over time, but artificial intelligence is best used for performing repetitive tasks – you still need to train it to do what you want.
So to create an automated lead generation strategy, it’s more about automating your other lead generation processes, rather than telling an AI “go fetch me some leads”. Your existing lead generation processes, like email campaigns, can be optimized with automated actions that form an overall strategy.
So let’s say you scrape LinkedIn for profiles based on your criteria, like position and industry type. So you build a list of profiles you want to contact, and the AI will then take over and contact these profiles using your email templates. Your automated emails can then contain a link to your automated chatbot, where the prospective client can find out more details about your product or service.
The better you train your automated systems, the more they’ll be able to convert and close deals. Now, this sounds like a lot of work, building all of these automated processes – surely you’d need to know a bit of coding and perhaps even machine learning.
Why Should You Automate LinkedIn Lead Generation?
Less work and faster deal closing
Once your automated strategy is optimized for results, it should be able to convert leads much faster and more efficiently than a manual process. Basically, you’ll be saving valuable time to focus on other aspects of your business, while earning more money, and who doesn’t love more money for less work?
Give your prospects instant gratification
It’s easy to lose a client’s interest when they’re waiting on email replies from you, and it’s frustrating for you too, since you can’t close the deal until you get the job done.
Automating the process will allow you to automatically send out follow-up emails to your prospects, using marketing templates based on frequently asked questions, or pointing them towards your chatbot to get more information. This will help you create an easy-to-follow process that your prospects are able to follow, with minimal input.
Build brand awareness
Sales are usually a game of cold calling – everyone hates cold calling. But you can use automation to build brand awareness and track leads by name.
Building a personalized and automated customer relationship management (CRM) system will allow you to collect even more data about your clients. This data will be great to use when you set up automated drip campaigns, or to track response rates.
By using automated lead generation strategies, you can have a more enjoyable and productive time making sales – while also making more money, which is always a win-win situation. There’s no need to hire someone to perform this task for you – you can take a proactive approach to lead generation, rather than just reactively responding to leads.