Adam Rosen has been crushing cold email since 2014. As founder of EOC Works, he’s seen every trend, trick, and catastrophic mistake. His biggest revelation? Most companies sabotage themselves before hitting send.
The culprit: using your primary domain for cold outreach. One spam flag can sink customer emails, vendor communications, and even internal messages. Rosen’s solution is simple—register separate domains exclusively for outreach and warm them up properly.
Beyond infrastructure, Rosen preaches a shift in philosophy. Stop chasing conversions and start building connections. “Today’s recipients spot lazy automation instantly,” he tells John Golden on Sales Pop. Personalization isn’t optional—it’s survival.
His winning formula: honest subject lines, researched personalization, real social proof, and zero gimmicks. No fake testimonials or sneaky calendar invites.
For founders spreading themselves thin, Rosen offers clarity: pick one channel and commit. Cold email still works in 2026—just ditch the shortcuts.
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