The social selling landscape has undergone a radical transformation. With AI making it effortless to generate generic content, the digital feeds are now saturated with what Matt Watson (CEO of Full Scale) and John Golden (Sales POP! host) call “AI slop.” To win today, you must pivot from mass broadcasting to relationship-driven engagement.
We discuss the critical shift: Authenticity is the new currency. In a noisy environment, people are craving genuine human connection. Your goal is to build trust, not just awareness.
Key Takeaways to Master:
- Prioritize Conversation: Stop measuring success by the volume of content you post. Start measuring it by the quality of the conversations you initiate. Ask thoughtful questions and listen actively.
- Share Your Story: Avoid templated messaging. Share personal insights, lessons learned, and genuine passion. Vulnerability and honesty cut through the noise better than any perfectly optimized, AI-generated post.
- Use AI for Prep, Not People: Leverage AI for research to understand your prospect, but consistently deliver the outreach with a specific, personal, and human touch. Automate the tasks, but never automate the relationship.
Listen to the full episode for the definitive guide on using a human-centric approach to dominate social selling.
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