Do you dread the idea of “selling”? You’re not alone. For many small business owners and professionals, sales feels like a necessary evil—a pushy, manipulative part of the job that nobody enjoys. But what if we told you there’s a better way? What if sales wasn’t about pushing products, but about leading people to clarity and confident decisions?
In a recent interview, legendary business coach John Nieuwenburg sat down with John Golden to reveal the secrets to transforming your sales game. This post unpacks their core philosophy: that sales is a form of leadership. You don’t need to be a slick salesperson; you need to be a trusted advisor who guides your clients.
Inside, you’ll discover:
- How to reframe sales from a “necessary evil” into an act of service.
- The most critical mindset shift that separates top performers from the rest.
- The five key questions every prospect has—and how to answer them in the correct order.
- Why “imperfect action” is more powerful than waiting for a perfect plan.
Stop sabotaging your sales efforts. It’s time to build a mindset that makes you feel confident and authentic, not stressed and pushy. Click to dive into the full discussion and start leading your way to more sales.
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