Susan Friedman is the founder of Aviva Publishing & Marketing, a nonfiction book marketing specialist with over 30 years of experience and 18 published books — including one title that sold over 500,000 copies to a single corporate buyer. In this episode, she challenges the assumptions that sink most business authors and lays out a strategic framework for turning a book into a genuine revenue-generating asset.
Topics covered in this episode:
- Why authors must stop thinking of their book as a product and start treating it as a business tool
- How niche and vertical market positioning drives bulk sales and long-term visibility
- The role of speaking, coaching, and corporate training as the real ROI of a business book
- How to overcome imposter syndrome before and after launch
- Why sustained, consistent marketing — not a big-publisher deal or Amazon listing — determines a book’s success
- Where AI genuinely helps authors and where it can damage credibility
Ready to give your book a real marketing strategy? Connect with Susan at avivapubs.com.
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