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🎧  The Sales Communication Blueprint
Podcast Sales and Marketing / PodCast / Jul 5, 2025 / Posted by Matthew Hill / 0

🎧 The Sales Communication Blueprint

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Unlock sales success by mastering communication. In a recent “Expert Insight Interview,” John Golden and Matthew Hill, a communication specialist with a unique background in corporate training and stand-up comedy, shared invaluable strategies. This post condenses their discussion into actionable tips for transforming your sales conversations.

Key takeaways:

  • Listen Actively: Go beyond hearing to understand client needs, values, and fears truly. Ask open-ended questions, pause before responding, and mirror back what you hear to build rapport.
  • Be Authentic: Trust is built on genuine connection. Don’t hide vulnerabilities or stick rigidly to scripts. Share real stories and your own mistakes.
  • Master Digital & Cultural Nuances: Adapt your communication to diverse audiences, both online and offline. Select the appropriate channel and encourage real-time interactions whenever possible.
  • Build Trusting Relationships: Foster psychological safety and deliver constructive feedback to drive innovation and better results.
  • Small Changes, Big Impact: Challenge yourself to add one more sentence to every interaction to deepen conversations. Reflect and adjust your approach daily for continuous improvement.

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About Author

Matthew Hill is a leadership trainer, intercultural facilitator, and presentation coach with a unique mix of corporate insight, global experience, and sharp humor. He’s worked with teams from EY to GE Capital, leading communication workshops in over 30 countries. Known for transforming self-doubt into confident delivery, Matthew helps professionals—from emerging leaders to CEOs—find their voice, sharpen their message, and lead with impact. Whether online or on stage, he brings energy, empathy, and practical tools to every session.

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About Author

Matthew Hill is a leadership trainer, intercultural facilitator, and presentation coach with a unique mix of corporate insight, global experience, and sharp humor. He’s worked with teams from EY to GE Capital, leading communication workshops in over 30 countries. Known for transforming self-doubt into confident delivery, Matthew helps professionals—from emerging leaders to CEOs—find their voice, sharpen their message, and lead with impact. Whether online or on stage, he brings energy, empathy, and practical tools to every session.

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