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🎧 The interview and guest’s expertise Google Ads
Podcast Sales and Marketing / PodCast / Mar 21, 2026 / Posted by Jeff Coleman / 0

🎧 The interview and guest’s expertise Google Ads

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Most businesses launch Google Ads campaigns expecting a flood of leads and end up with nothing but a drained budget. In this episode of the Expert Inside Interview, John Golden sits down with Jeff Coleman, founder of Four Factor Marketing and a Google Ads strategist with more than two decades of hands-on experience, to unpack why the majority of paid search campaigns underperform—and how to fix that.

Coleman walks through his persona-driven approach to building what he calls a “lead engine,” a systematic process that connects keyword intent with landing page relevance so every dollar works harder. He explains why chasing the number-one ad position often backfires, how negative keywords can save thousands in wasted spend, and what most advertisers get wrong about Quality Score.

The conversation also tackles the growing role of AI in Google Ads, from automated campaign types like Performance Max to the emerging ad landscape inside AI-powered search engines. Whether you manage your own campaigns or work with an agency, this episode is packed with practical takeaways you can apply immediately.

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About Author

Jeff Coleman has been running Google Ads since the days when you could get clicks for a nickel, and nobody knew what “quality score” meant. Two decades later, he’s still in the trenches—only now he’s the guy business owners call when they’re tired of burning money and being told to “trust the process.” As the founder of Factor Four Marketing, Jeff oversees more than $4 million in annual ad spend and has worked with everyone from scrappy local service companies to Fortune 500 giants. His philosophy is simple: results speak louder than reports, and if a campaign isn’t making money, something’s broken. Jeff has taught digital marketing at UC San Diego Extension and USD’s Office of Corporate and Professional Education, but what really sets him apart is his ability to cut through the jargon and explain what’s actually happening inside Google Ads. He’s equal parts strategist, myth‑buster, and translator for business owners who just want their marketing to work. On podcasts, Jeff brings sharp insights, real stories from the field, and a refreshingly BS‑free take on what’s wrong with the digital advertising world—and how to fix it. He’s candid, practical, and not afraid to challenge the industry’s sacred cows, all while giving listeners clear steps they can use to get better results right away.

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About Author

Jeff Coleman has been running Google Ads since the days when you could get clicks for a nickel, and nobody knew what “quality score” meant. Two decades later, he’s still in the trenches—only now he’s the guy business owners call when they’re tired of burning money and being told to “trust the process.” As the founder of Factor Four Marketing, Jeff oversees more than $4 million in annual ad spend and has worked with everyone from scrappy local service companies to Fortune 500 giants. His philosophy is simple: results speak louder than reports, and if a campaign isn’t making money, something’s broken. Jeff has taught digital marketing at UC San Diego Extension and USD’s Office of Corporate and Professional Education, but what really sets him apart is his ability to cut through the jargon and explain what’s actually happening inside Google Ads. He’s equal parts strategist, myth‑buster, and translator for business owners who just want their marketing to work. On podcasts, Jeff brings sharp insights, real stories from the field, and a refreshingly BS‑free take on what’s wrong with the digital advertising world—and how to fix it. He’s candid, practical, and not afraid to challenge the industry’s sacred cows, all while giving listeners clear steps they can use to get better results right away.

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