The photography and media licensing world is being reshaped by artificial intelligence, and the pace of change is accelerating. So, how can you not only survive but thrive? It’s all about a strategic approach. First, educate yourself. AI is a tool, not a replacement for your creative vision. Experiment with new platforms to see how they can streamline your workflow, freeing you up for the high-value, imaginative work that only you can do. Second, protect your intellectual property. The legal landscape is still evolving, so stay informed and be strategic about who you license your work to. Finally, differentiate yourself. Your unique vision, problem-solving skills, and ability to tell compelling stories are your most valuable assets. These are the things AI can’t replicate. The future belongs to those who blend technology with their human touch.
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