Podcast Marketing / PodCast / Jan 10, 2026 / Posted by David Ebner / 0

🎧 The AI-Human Balance in Marketing: Insights for Authentic Brand Stories

Dive into the evolving blend of AI and storytelling with insights from David J. Ebner, founder of Content Workshop. In this episode, host John Golden uncovers how AI can boost marketing efficiency without diluting emotion. The core message: storytelling remains about human connection; AI serves as a tool to automate research, drafts, and data analysis while humans craft the narrative arc, tone, and brand voice. Learn to design a human-led workflow where AI handles grunt work, and keep a flexible tech stack to avoid vendor lock-in. Build a proprietary knowledge base to feed AI and protect IP. Finally, treat AI as a junior collaborator—coach it with iterative feedback to sustain authenticity and trust in your B2B tech storytelling.

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About Author

David Ebner

David J Ebner is the President of Content Workshop, a story-first content marketing agency serving B2B tech brands, especially in cybersecurity, SaaS, and manufacturing. A former creative writer turned strategist, David leads a team of classically trained storytellers who’ve produced over 30,000 content assets for clients across North America. He’s the author of Kingmakers: A Content Marketing Story and a sought-after speaker on brand voice, narrative content strategy, and the evolving intersection of AI and storytelling.

About Author

David Ebner

David J Ebner is the President of Content Workshop, a story-first content marketing agency serving B2B tech brands, especially in cybersecurity, SaaS, and manufacturing. A former creative writer turned strategist, David leads a team of classically trained storytellers who’ve produced over 30,000 content assets for clients across North America. He’s the author of Kingmakers: A Content Marketing Story and a sought-after speaker on brand voice, narrative content strategy, and the evolving intersection of AI and storytelling.

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