Sales POP - Purveyors of Propserity
LOG IN
Login with Username or Email Register
🎧 Stop Wasting Marketing Money
Podcast Sales and Marketing / PodCast / Jul 13, 2025 / Posted by Sacha Awwa / 0

🎧 Stop Wasting Marketing Money

0 comments

Are you tired of marketing efforts that don’t deliver? In a recent podcast, marketing expert Sacha Awwa (Sacha Awwa Marketing Group, Uncomplicated Podcast host) and John Golden reveal how to stop wasting marketing budget and build lasting customer loyalty.

This episode dives into common marketing mistakes like copycat marketing and channel overload. Learn to define your ideal customer, craft authentic messaging, and prioritize customer experience. Awwa and Golden emphasize that customer service is core marketing, not just a department. Discover actionable tips to maximize your marketing ROI, foster brand loyalty, and turn customers into advocates.

Tune in to learn how to:

  • Identify and focus on high-impact marketing channels.
  • Develop a clear unique value proposition.
  • Integrate exceptional customer service into your strategy.
  • Build a brand customers love and recommend.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

View comments (0)
About Author

Marketing strategist Sacha Awwa, founder of Sacha Awwa Marketing Group (SAMG) and host of the Uncomplicate It podcast, is on a mission to stop small businesses from wasting money on the wrong marketing strategies. Her podcast dives into the “why” behind founders’ journeys and explores the ever-changing marketing landscape with fellow experts. “Every day, I see brilliant entrepreneurs spending on strategies that were never built for them,” Sacha says. “They choose popular tools over the right ones for their stage of growth. That cycle ends now.” With a background in design and a sharp analytical mind, Sacha’s path took her from agencies to tech startups, where she mastered blending customer-focused strategy with real-world execution. She’s also the co-founder of My Marketer Mentors, a community built by small business owners for small business owners, helping them confidently navigate the marketing landscape. SAMG brings clarity, strategy, and results to businesses that need it most.

Comments

About Author

Marketing strategist Sacha Awwa, founder of Sacha Awwa Marketing Group (SAMG) and host of the Uncomplicate It podcast, is on a mission to stop small businesses from wasting money on the wrong marketing strategies. Her podcast dives into the “why” behind founders’ journeys and explores the ever-changing marketing landscape with fellow experts. “Every day, I see brilliant entrepreneurs spending on strategies that were never built for them,” Sacha says. “They choose popular tools over the right ones for their stage of growth. That cycle ends now.” With a background in design and a sharp analytical mind, Sacha’s path took her from agencies to tech startups, where she mastered blending customer-focused strategy with real-world execution. She’s also the co-founder of My Marketer Mentors, a community built by small business owners for small business owners, helping them confidently navigate the marketing landscape. SAMG brings clarity, strategy, and results to businesses that need it most.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.