Monetizing a SaaS product is a tough challenge, but it doesn’t have to be a guessing game. Many companies fall into the trap of simply copying competitor pricing, but this can lead to a “race to the bottom.”
In a recent episode of Sales POP!, pricing expert Bill Wilson shared a powerful message: your pricing isn’t just a number—it’s a reflection of the value your product delivers. Instead of asking what the market will bear, focus on what your customers truly value. This means understanding how your product helps them achieve their goals and aligning your price to those tangible outcomes.
A key part of this is selecting the correct value metric—the unit by which you charge, such as per user or transaction. When this metric aligns with how customers perceive value, it becomes easier to justify price increases and grow alongside your customers. The best strategies are built on a deep understanding of your unique value proposition, not a competitor’s spreadsheet.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
Comments