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🎧 Modern Lead Gen: Community, Collaboration, and Conversion
Podcast Sales and Marketing / PodCast / Dec 10, 2025 / Posted by Jennie Wright / 3

🎧 Modern Lead Gen: Community, Collaboration, and Conversion

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Is your lead generation strategy stagnant? In this episode of Sales POP!, host John Golden joins expert strategist Jennie Wright to dismantle the “one-size-fits-all” approach to list building. Wright introduces her proprietary List Injection Method, a high-velocity strategy that leverages collaborative events—like virtual summits and bundles—to tap into warm audiences and drive rapid growth.

Key Takeaways:

  • Collaborative Authority: How to borrow trust from peers to achieve conversion rates as high as 68%.
  • The 72-Hour Rule: Why the first three days of automation define the lifecycle of a lead.
  • Dynamic Segmentation: Moving beyond static tags to allow leads to “self-select” their journey.

Stop relying on generic white papers. Tune in to learn how to build a high-conversion ecosystem that prioritizes retention over mere acquisition.

Visit us on Apple Podcast. You can also find SalesPOP! On all major podcast stations.

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About Author

Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads. With a track record of building over 400+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers but also build trust and engagement with audiences. Jennie's mission is to empower business owners with intelligent, authentic marketing, lead-generation, and business-growth strategies that drive bottom-line results. She is a sought-after speaker, consultant, and fractional CMO who inspires audiences and clients with her expertise, passion, and practical advice.

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About Author

Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads. With a track record of building over 400+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers but also build trust and engagement with audiences. Jennie's mission is to empower business owners with intelligent, authentic marketing, lead-generation, and business-growth strategies that drive bottom-line results. She is a sought-after speaker, consultant, and fractional CMO who inspires audiences and clients with her expertise, passion, and practical advice.

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