Cory Dunham is a values-driven executive advisor, keynote speaker, and co-owner of a 46-year-old family marketing firm, where he has spent four decades, from errand-runner to co-owner. He partners with founder-led service businesses to clarify their message, align their teams, and turn core values into bold, decisive action. In this Expert Insight Interview, Cory joins John Golden to unpack why so many service businesses quietly lose deals before the first sales call, and how leadership alignment — not another marketing campaign — is usually the missing piece.
In this episode, Cory and John cover:
- Why founder-led businesses broaden their scope and lose clarity on who they serve
- The real cost of sales-and-marketing misalignment (and how buyers feel it)
- How to turn personal and organizational values into consistent, decisive action
- Why buyers feel fear right after a purchase — and how follow-through builds lasting trust
- The “pilot’s course correction” principle for keeping growing teams aligned
- Why catching people doing things right is as important as correcting mistakes
Listen to the full conversation, then book a free consultation with Cory at corydunham.com to sharpen your messaging and align your team for growth.
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