About the Guest: Amir Berenjian is the founder and CEO of REM 5 Studios, a Minneapolis-based production house helping global brands leverage VR, AR, and spatial computing. After a career in investment banking. Berenjian tried the Oculus Rift in 2016, saw the potential of immersive technology to democratize experiences, and left finance to found REM 5. Since then, he’s immersed over 150,000 people in VR headsets across clients ranging from pro sports teams to the Gates Foundation.
Episode Overview
SalesPOP! host John Golden and Amir Berenjian explore how immersive technology is reshaping brand storytelling at events. Berenjian shares real-world examples and breaks down the current platform landscape. He makes the case that spatial computing will become the primary way we interact with AI.
Key Insights
1. Start with Distribution, Not the Demo Berenjian’s first question isn’t about the creative — it’s about who’s putting on the headset and where. VR content without a distribution plan is just an expensive reel. For his clients, events are the answer.
2. VR Expands the Market — It Doesn’t Replace It. Minnesota United FC’s game-day VR experience gave fans access to the locker room and tunnel. Drawing lines at the State Fair and driving real ticket sales.
3. Immersive Content Creates Memories, Not Just Messages. The Gates Foundation’sVR polio campaign, shown at 50+ global events, including the UN General Assembly, resonates with policymakers because the brain processes it as a real experience.
4. The Hardware Has Arrived Meta Quest 3 delivers VR/AR with hand tracking for $300. Apple Vision Pro is redefining interface design. Ray-Ban smart glasses offer AI access in a normal form factor.
5. Spatial Computing Is AI’s Next Interface. Berenjian argues immersive tech and AI are converging — hand gestures and voice will replace typing and dropdown menus as the way we interact with AI systems.
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