Think you’re not ready to be a coach? You’re not alone. Many experienced professionals with deep expertise feel held back by impostor syndrome or a lack of business know-how. In a recent podcast episode, success coach Mitch Matthews shared a robust framework for building a thriving coaching practice—without giving up your current career. This is your guide to Mitch’s “authority bridge,” a three-phase roadmap that transforms your expertise into a profitable, impactful business.
Mitch’s “authority bridge” is a masterclass in phased growth.
- Phase 1: Leveraging Your Current Position and Network. Don’t quit—start a podcast, write articles, or speak at events. Your goal is to establish credibility and build an audience. This phase has no pressure to earn income; it’s all about building your platform.
- Phase 2: Emerging Authority: The sweet spot for most coaches. This is where you coach part-time while keeping your day job. You can start with a few clients and charge for your services. This phase can generate significant additional income while you refine your methods and gather testimonials.
- Phase 3: Independent Authority: The full-time transition. Only make this move when your coaching business consistently matches or exceeds your current income. Here, you scale your offerings from one-on-one sessions to group programs or online courses, building a full-fledged brand with a marketing funnel.
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