Sales POP - Purveyors of Propserity
🎧 How Selling Value Over Price
Podcast Sales Strategy / PodCast / Jul 26, 2026 / Posted by Chris Papin / 1

🎧 How Selling Value Over Price

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Christopher C. Papin, attorney, CPA, and insurance producer at Papin CPA and Papin Law in Edmond, Oklahoma, joins John Golden to show how anchoring proposals to a client’s stated goals turns price objections into long-term value and ROI decisions. The episode also covers owner mindset, the accounting foundation behind good advice, and where AI helps or hurts professional judgment.

This episode answers:

  • What does it mean to behave like a business owner instead of an employee of your own company?
  • Why do clients who ask for proactive advice still balk at the price of it?
  • How do you move a price conversation to long-term value and measurable ROI?
  • Why is accounting the foundation every sound business decision revolves around?
  • How can businesses uncover hidden value in existing client relationships?
  • How will AI reshape professional services, and where do credentialed humans still win?

Ready to put a value-first strategy behind your business? Book a free consultation with Christopher C. Papin at https://www.papincpa.com/

Visit us on Apple Podcasts. You can also find SalesPOP! on all major podcast stations.

About Author

Chris Papin is a multi-talented advisor with a rare blend of qualifications. As a licensed attorney, certified public accountant, and insurance producer, Chris offers a holistic perspective. Holding degrees from the University of Oklahoma, including a CPA designation and a Juris Doctor from Oklahoma City University School of Law, Chris has excelled. Chris's dual expertise enables him to navigate complex financial and legal terrain, ensuring growth and compliance. His commitment to clients and innovative prowess, acknowledged by Thomson Reuters and other accolades, establishes him as a guide for small businesses toward prosperous futures.

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About Author

Chris Papin is a multi-talented advisor with a rare blend of qualifications. As a licensed attorney, certified public accountant, and insurance producer, Chris offers a holistic perspective. Holding degrees from the University of Oklahoma, including a CPA designation and a Juris Doctor from Oklahoma City University School of Law, Chris has excelled. Chris's dual expertise enables him to navigate complex financial and legal terrain, ensuring growth and compliance. His commitment to clients and innovative prowess, acknowledged by Thomson Reuters and other accolades, establishes him as a guide for small businesses toward prosperous futures.

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