Building a luxury brand starts with one question: Are you ready to lead, not follow? Kathryn Porritt, founder of Iconic Empire, reveals why premium positioning isn’t about working harder—it’s about thinking differently.
The secret? Start at the top. Launch with $100K+ offers for elite clients first, then scale down if desired. This flips the traditional model, creating instant credibility and powerful testimonials.
True luxury demands hyper-specialization. You’re not “the best coach”—you’re the expert who solves one specific, high-value problem better than anyone else. High-net-worth clients spot pretenders immediately.
The luxury market is expanding while the middle disappears. If you have genuine mastery and the courage to stand alone, now is your moment. Visit iconicempire.com to calculate your premium pricing potential.
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