Digital advertising fraud has ballooned into a $140 billion crisis, and most marketers don’t realize they’re victims until it’s too late. In this episode, fraud prevention expert Rich Kahn reveals the three types of fraud draining your campaigns: sophisticated bots, malware hijacking real users, and click farms employing actual humans to bypass detection.
Warning signs include high click-through rates with low conversion rates, confused leads who never fill out your forms, and geographic anomalies in your traffic data. Kahn emphasizes that affiliate marketing carries the highest risk, with roughly 45% of traffic containing fraud.
The solution? Professional audits, real-time monitoring, and partnering with detection services that update continuously. Prevention costs far less than cleanup, and catching fraud early can save 25% or more of your ad budget.
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