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🎧  Beyond Compliance: Making Your Website a Business Asset
Podcast Sales and Marketing / PodCast / Oct 4, 2025 / Posted by Mike Barton / 0

🎧 Beyond Compliance: Making Your Website a Business Asset

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Did you know that by ignoring digital accessibility, your business could be missing out on a massive, untapped market? In a recent interview, Mike Barton, VP of Corporate Communications and Content Marketing at Audio, revealed that accessibility is about more than just legal compliance—it’s a powerful engine for business growth.

Mike shared some eye-opening statistics: people with disabilities control over $1 trillion in disposable income, and when you include their friends and family, that figure skyrockets to $18 trillion. By making your website and digital content accessible, you’re not just being inclusive; you’re opening your doors to a highly loyal customer base.

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About Author

Mike is a marketing and communications leader focused on making the internet more accessible. As VP of Corporate Communication & Content Marketing at AudioEye, he leads strategy, driving awareness through blogs, social media, PR, video, and digital storytelling. At Adobe, he shaped content and messaging for Experience Cloud, Creative Cloud enterprise, and Document Cloud. With expertise in customer engagement and industry storytelling, Mike excels at aligning business objectives with audience needs to craft narratives that resonate with C-suite leaders and decision-makers.

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About Author

Mike is a marketing and communications leader focused on making the internet more accessible. As VP of Corporate Communication & Content Marketing at AudioEye, he leads strategy, driving awareness through blogs, social media, PR, video, and digital storytelling. At Adobe, he shaped content and messaging for Experience Cloud, Creative Cloud enterprise, and Document Cloud. With expertise in customer engagement and industry storytelling, Mike excels at aligning business objectives with audience needs to craft narratives that resonate with C-suite leaders and decision-makers.

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