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🎧 Why We Need Real Sales Classes in Schools
Podcast Sales Performance / PodCast / Apr 6, 2025 / Posted by Geoffrey M. Reid / 31

🎧 Why We Need Real Sales Classes in Schools

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In this episode, sales expert Geoffrey M. Reid—author of The Revenue Catalyst—joins John Golden to explore why structured sales education is missing from most universities and why that needs to change. Reid explains how the lack of proper training leaves many graduates unprepared, and how schools can close the gap by bringing real-world sales experience into the classroom. They also dive into the role of AI in sales, the importance of product positioning, and what it takes to build strong sales teams and leaders.

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About Author

Geoffrey M. Reid began his career over 30 years ago as a public policy analyst in the Canadian Public Service after earning his undergraduate degree from Bishop’s University. He later completed a master’s degree, pursued doctoral studies, and worked as a mediator, trainer, and consultant for public and private clients. He also taught negotiation and conflict resolution at the graduate level at Concordia University.

In 2000, Geoffrey shifted to sales in Montreal, quickly becoming a top performer. He rose through leadership roles in Canada, eventually becoming CEO of a global company with 50 offices worldwide. In 2014, he moved to London, UK, to lead international operations, frequently traveling to support teams across Asia, Europe, and North America.

He takes pride in mentoring many of today’s top sales professionals. Since the pandemic, Geoffrey has returned to Montreal, reduced travel, and now focuses on sharing his 25+ years of sales experience more widely—filling the sales education gap he sees in many business schools.

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About Author

Geoffrey M. Reid began his career over 30 years ago as a public policy analyst in the Canadian Public Service after earning his undergraduate degree from Bishop’s University. He later completed a master’s degree, pursued doctoral studies, and worked as a mediator, trainer, and consultant for public and private clients. He also taught negotiation and conflict resolution at the graduate level at Concordia University.

In 2000, Geoffrey shifted to sales in Montreal, quickly becoming a top performer. He rose through leadership roles in Canada, eventually becoming CEO of a global company with 50 offices worldwide. In 2014, he moved to London, UK, to lead international operations, frequently traveling to support teams across Asia, Europe, and North America.

He takes pride in mentoring many of today’s top sales professionals. Since the pandemic, Geoffrey has returned to Montreal, reduced travel, and now focuses on sharing his 25+ years of sales experience more widely—filling the sales education gap he sees in many business schools.

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