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🎧 Unlocking the Power of Instinct in Marketing
Podcast Marketing / PodCast / Jul 18, 2024 / Posted by Leslie Zane / 8

🎧 Unlocking the Power of Instinct in Marketing

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In this episode of the Expert Insights Podcast Interview, John Golden chats with Leslie Zane, an award-winning marketer and CEO of Triggers. Together, they explore the fascinating power of instinct in marketing and how the unconscious mind influences brand decisions. Leslie breaks down the idea of the “brand connectome” and its impact on how consumers perceive brands. She shares real-life examples like McDonald’s real food campaign and offers practical tips for CMOs on using instinctive triggers to boost brand growth. Leslie’s insights show the value of aligning brand messages with familiar elements to forge stronger consumer connections.

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About Author

Leslie Zane is an award-winning marketer, TEDx speaker* and authority in harnessing the instinctive mind to accelerate brand and business growth. Founder and CEO of Triggers, the first brand consulting firm rooted in behavioral science, Zane champions the primacy of the instinctive mind in brand decisions. Author of THE POWER OF INSTINCT: The New Rules of Persuasion in Business and Life (PublicAffairs, June 18), Zane pioneered the Brand Connectome and Growth Triggers, helping define today’s understanding of human decision-making to unlock brand and business growth. An alumna of Yale, Harvard Business School, and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award.

Author's Publications on Amazon

The Power of Instinct: The New Rules of Persuasion in Business and Life Cover

The Power of Instinct: The New Rules of Persuasion in Business and Life

by Leslie Zane
Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision.
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