Podcast interview with David Meerman Scott who is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR. David has a truly global mindset born from ten years working in countries outside of the U.S. and as an international speaker in over 40 countries and on all seven continents. His marketing expertise is backed by real-world experience building businesses, running marketing and sales teams, and advising highly successful companies.
Here we will be talking about the following queries:
- These days, communication has become very superficial. So how do you know if you are communicating with the body?
- Nowadays, people want to be treated as humans and want to have more connections. So what are David’s views regarding this concept?
- How does a company rise above all of the superficial noise and be able to project enough authenticity that people want to connect with that company in a way and they want to connect with their favorite sports game or anything else?
The key is creating what they call a “fanocracy” – an organization that puts the needs and wishes of fans ahead of every other priority. It can be scary, at first, to focus on intangibles like community, generosity, and fun, rather than squeezing every penny from each interaction.
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