In this podcast episode, John Golden interviews sustainability expert Andy Bhattacharyya, founder of Amplify 40, to discuss how businesses can successfully integrate sustainability into their operations. Andy explains the importance of viewing sustainability as a “must-have” rather than a “nice-to-have,” emphasizing the connection between profitability, impact, and purpose.
Andy highlights common misconceptions around the cost of sustainability and provides strategies to overcome these challenges. He shares a case study of a packaging company that improved efficiency and saved costs by adopting sustainable practices. Additionally, Andy outlines key steps for companies starting their sustainability journey, such as data collection, holistic analysis, and leadership-driven initiatives.
The conversation covers the different challenges faced by large and small companies in adopting sustainable practices and stresses the need for authenticity to avoid greenwashing. As consumer expectations and regulatory pressures grow, sustainability is becoming essential for long-term business success.
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