🎧 The Resurgence of Direct Mail Marketing by Wilson Zehr

🎧 The Resurgence of Direct Mail Marketing

In this episode, John Golden from Sales Pop Online Sales Magazine and Pipeline CRM interviews Wilson Zehr, co-founder and CEO of ZaireMail and Eastern Oregon Ventures. Wilson, with over 20 years of experience in high tech and telecom, discusses the effectiveness of direct mail marketing. He challenges the misconception that direct mail is outdated, highlighting its unique advantages in targeting specific demographics and providing a personal touch. Wilson also explains how technology can enhance direct mail campaigns, making them more efficient and impactful. The episode offers valuable insights for marketers considering direct mail as a strategy.

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About Author

Wilson Zehr

Dr. Wilson Zehr has 20+ years’ experience in high technology and telecom - over a decade working with Internet-related (SaaS) products and services. He started his career as a Software Engineer; then expanded into full life-cycle product marketing, program management, strategic alliances, executive leadership, consulting, and teaching at the university level. Over the course of his career, Wilson has created numerous new products/brands and successfully brought them to market. Wilson has established and managed strategic alliances with a number of the world’s largest technology and communications firms. He is a serial entrepreneur who has been part of, started, or advised, more than a dozen technology startups. He is also the co-founder and CEO of Zairmail , Cendix (www.cendix.com), and Eastern Oregon Ventures.

🎧 The Resurgence of Direct Mail Marketing

About Author

Wilson Zehr

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