The Value of Relationship Marketing and Podcasting for Business Growth
In today’s digital age, relationship marketing focuses on creating genuine connections rather than one-time sales. Mark J. Carter explains the importance of meaningful interactions, especially in networking and podcasting. Automated outreach often leads to disengagement, so he suggests focusing on personalized questions and helping others first. Key strategies include following up, introducing connections, and staying service-oriented. Podcasting also offers a unique way to meet industry leaders, build credibility, and provide audience value. By embracing authenticity and fostering genuine relationships, businesses can drive long-term success
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
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