In this podcast episode, John Golden interviews Ashley Klein, a digital marketing consultant, about the importance of networking and events for marketing efforts. They discuss why people tend to overlook networking and events in favor of digital marketing, the art of networking, and how to engage with people at networking events. Ashley shares her tips on how to network effectively at events, including setting goals, establishing personal connections, and being mindful of body language. She also discusses online networking and word-of-mouth marketing, emphasizing the importance of consistency and being genuine. Ashley briefly introduces her companies, Ticket Socket and Ice Cream Social.
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