In this podcast episode, host John Golden interviews Reggie James, a marketing and digital strategy expert and founder of Digital Clarity. They discuss the evolution of digital marketing and the challenges companies face in differentiating themselves in a commoditized market. Reggie emphasizes the importance of understanding buyer behavior, creating effective marketing strategies, and returning to the brand as key factors in standing out. They also discuss the essential components of a brand, the importance of aligning messaging across departments, and the role of authenticity in marketing. Reggie concludes by urging businesses to redefine themselves in the post-pandemic era.
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