In the latest episode of the Expert Insight Interview, John Golden speaks with Kasper, a marketing visionary from Copenhagen, about the transformative power of in-house marketing. Kasper advocates for building internal marketing teams, emphasizing benefits like consistent brand messaging, efficiency, and cost-effectiveness. He discusses steps for creating a productive in-house team, including assessing current spending and focusing on core competencies. The conversation also explores how AI can enhance marketing efforts, from content creation to consumer behavior analysis. Tune in for practical insights and strategies to help brands thrive with in-house marketing.
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