In this insightful episode of the Sales POP Podcast, John Golden chats with John Craner, founder of Agrarian, about the unique challenges of selling in the agricultural sector. From understanding farmers’ needs to building trust and navigating long sales cycles, Craner shares actionable advice on how self-awareness, empathy, and community engagement can drive success. Tune in to discover strategies to foster relationships, stand out in the market, and make a meaningful impact in the agricultural community.
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