In this episode, sales expert and author Saad Saad shares key tips on how to negotiate smarter from the very first sales call. Host John Golden talks with Saad about using empathy and assertiveness, building client trust, and preparing to win more deals. You’ll learn why every sales interaction is a negotiation, how to avoid common mistakes like overwhelming the buyer with too many points, and how to tailor your approach to different people and cultures. Whether new to sales or a seasoned pro, this episode gives you the tools to close deals confidently.
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