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🎧  Importance & Benefits of Soft Leadership
Podcast Leadership / PodCast / Jan 22, 2021 / Posted by Professor M.S. Rao, Ph.D. / 1994

🎧 Importance & Benefits of Soft Leadership

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Contrary to the traditional leadership style, the soft leadership style emphasizes soft skills in leading. Thus, today’s topic in the Expert Insight Interview is the significance of soft leadership, and we discuss it with Professor M.S. Rao.

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About Author

Professor M.S. Rao, Ph.D. is the Father of “Soft Leadership” and the Founder of MSR Leadership Consultants, India. He is an International Leadership Guru with forty-three years of experience and the author of fifty-two books, including the award-winning." See the Light in You". He has published over 300 papers and articles in prestigious international publications, including Leader to Leader, Thunderbird International Business Review, Strategic HR Review, Development and Learning in Organizations, Industrial and Commercial Training, On the Horizon, and Entrepreneur magazine. He is a soldier, entrepreneur, editor, educator, author, enlightener, and philosopher. He is a C-Suite advisor and global keynote speaker. He brings a strategic eye and long-range vision, given his multifaceted professional experience, including military, teaching, training, research, consultancy, and philosophy. He is passionate about serving and making a difference in the lives of others. He trains a new generation of leaders through leadership education and publications. His vision is to build one million students as global leaders by 2030. He advocates gender equality globally (#HeForShe). He invests his time in authoring books and blogging on executive education, learning, and leadership. Most of his work is available free of charge on his four blogs, including.

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This book helps you find leadership secrets in a quick, easy-to-read format and uncorks your leadership potential. Unfolds you to cherry-pick essences of leadership lessons for becoming a successful and effective leader.
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This book introduces “soft leadership” and explains the 11 “Cs” associated with this concept—character, charisma, conscience, conviction, courage, communication, compassion, commitment, consistency, consideration, and contribution.
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The book explores a new style of leadership - soft leadership. The current complex world calls for soft leadership where people need to work as partners for progress as the days of command and control do not work any longer.
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About Author

Professor M.S. Rao, Ph.D. is the Father of “Soft Leadership” and the Founder of MSR Leadership Consultants, India. He is an International Leadership Guru with forty-three years of experience and the author of fifty-two books, including the award-winning." See the Light in You". He has published over 300 papers and articles in prestigious international publications, including Leader to Leader, Thunderbird International Business Review, Strategic HR Review, Development and Learning in Organizations, Industrial and Commercial Training, On the Horizon, and Entrepreneur magazine. He is a soldier, entrepreneur, editor, educator, author, enlightener, and philosopher. He is a C-Suite advisor and global keynote speaker. He brings a strategic eye and long-range vision, given his multifaceted professional experience, including military, teaching, training, research, consultancy, and philosophy. He is passionate about serving and making a difference in the lives of others. He trains a new generation of leaders through leadership education and publications. His vision is to build one million students as global leaders by 2030. He advocates gender equality globally (#HeForShe). He invests his time in authoring books and blogging on executive education, learning, and leadership. Most of his work is available free of charge on his four blogs, including.

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