Often, a company buys from a salesperson because that salesperson had a great pitch. It is not always because the product is better than others on the market. “You could have a great offering, but if you don’t know how to sell it and pitch it, it doesn’t matter what your offering is,” says Justin Cohen, who tells us how to pitch to win in this video interview, hosted by John Golden.
This podcast is also a recorded live event you are welcome to view here: How to Pitch to Win at Sales
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