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🎧 How to Master Satisfaction Selling: What the Experts Say
Podcast Sales Technology / PodCast / Mar 16, 2025 / Posted by Henrik Wenøe & Dr. Joseph Riggio / 16

🎧 How to Master Satisfaction Selling: What the Experts Say

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In this episode of Expert Inside Interview, host John Golden speaks with Dr. Joseph Riggio and Henrik Wenøe about the power of satisfaction selling. This approach shifts sales from problem-solving to understanding and fulfilling customer desires.

Key Takeaways:

✅ Sell outcomes, not just solutions – Customers care about what they gain, not what’s broken.
✅ Use positive questions – Focus on what’s already working to build trust and engagement.
✅ Leverage strengths – Sales teams perform better when individuals focus on their strengths.

Learn how Pipeliner CRM helps sales teams apply these principles with real-time insights, automation, and relationship-driven sales strategies. Tune in now to rethink your approach to sales!

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

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About Author

Henrik Wenøe, B.Sc., is the CEO and owner of Acuity World, bringing over 30 years of experience in Sales & Marketing, Communication, and Leadership. He holds a diploma in sales and marketing and is a Master Trainer of NLPTM & NLP Consultant Trainer for Business. Henrik has trained leaders and professionals globally since 2000, co-authoring several sales, leadership, and personal development books. His expertise includes designing tailored training programs, such as the Personal Leadership Program (PLPTM and the Personal Selling Program (PSPTM, to enhance sales and communication skills. As a MythoSelfTM Master Trainer, Henrik’s work incorporates cutting-edge methodologies like Soma SemanticTM Modelling and The MythoSelf® Process, empowering professionals worldwide with the Satisfaction Selling method and the Satisfaction Cycle®.

Dr. Joseph Riggio is the architect of the MythoSelf Process & SomaSemantics, a neurocognitive scientist, and the designer of ACT | Adaptive Cognitive Training and Generative Flow performance enhancement training. A published author, international speaker, and host of the Unmasking podcast, Joseph also holds certifications as an IBLEC Certified Master Executive Coach, Society of NLP Master Trainer, and Certified Master Hypnotist. With 35 years of doing sales training with multinational Fortune 1000 corporate clients and working with C-suite executives in designing strategies for international sales performance improvement training and implementation, he specializes in designing strategies for transformative success in sales, leadership, and personal development. Joseph’s innovative methodologies and programs equip professionals to achieve exceptional results.

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About Author

Henrik Wenøe, B.Sc., is the CEO and owner of Acuity World, bringing over 30 years of experience in Sales & Marketing, Communication, and Leadership. He holds a diploma in sales and marketing and is a Master Trainer of NLPTM & NLP Consultant Trainer for Business. Henrik has trained leaders and professionals globally since 2000, co-authoring several sales, leadership, and personal development books. His expertise includes designing tailored training programs, such as the Personal Leadership Program (PLPTM and the Personal Selling Program (PSPTM, to enhance sales and communication skills. As a MythoSelfTM Master Trainer, Henrik’s work incorporates cutting-edge methodologies like Soma SemanticTM Modelling and The MythoSelf® Process, empowering professionals worldwide with the Satisfaction Selling method and the Satisfaction Cycle®.

Dr. Joseph Riggio is the architect of the MythoSelf Process & SomaSemantics, a neurocognitive scientist, and the designer of ACT | Adaptive Cognitive Training and Generative Flow performance enhancement training. A published author, international speaker, and host of the Unmasking podcast, Joseph also holds certifications as an IBLEC Certified Master Executive Coach, Society of NLP Master Trainer, and Certified Master Hypnotist. With 35 years of doing sales training with multinational Fortune 1000 corporate clients and working with C-suite executives in designing strategies for international sales performance improvement training and implementation, he specializes in designing strategies for transformative success in sales, leadership, and personal development. Joseph’s innovative methodologies and programs equip professionals to achieve exceptional results.

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