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🎧  How to Market Your Functional Medicine Practice
Podcast Marketing / PodCast / Jun 4, 2025 / Posted by Andrew Newland / 5

🎧 How to Market Your Functional Medicine Practice

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In a recent Sales Pop Expert Insight Interview, John Golden spoke with Andrew Newland, CEO of Functional Medicine Marketing, about effective digital strategies for functional medicine clinics. Newland highlighted that traditional marketing, like Facebook ads, often yields poor-quality leads for these specialized practices.

Instead, he champions a robust SEO-centric approach. This involves comprehensive technical website optimization, creating high-quality, authoritative content (not just generic AI material), and meticulous local SEO, including Google My Business management and engaging with reviews. Newland also stressed the importance of clear website messaging—can a new visitor quickly understand what you do, how you help, and how to engage (the “goldfish test”)? While AI can be a tool, genuine expertise must shine through. Ultimately, Newland advises a patient-centered, multi-channel strategy for sustainable growth, rather than quick fixes.

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About Author

Andrew Newland is the founder and CEO of Functional Medicine Marketing. As a digital strategist who works exclusively with functional and integrative medicine clinics, Andrew has helped providers nationwide and around the world grow their visibility, attract new patients, and regain time by building innovative, sustainable marketing systems. His agency specializes in SEO-first strategies constructed for longevity, not just quick wins.

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About Author

Andrew Newland is the founder and CEO of Functional Medicine Marketing. As a digital strategist who works exclusively with functional and integrative medicine clinics, Andrew has helped providers nationwide and around the world grow their visibility, attract new patients, and regain time by building innovative, sustainable marketing systems. His agency specializes in SEO-first strategies constructed for longevity, not just quick wins.

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