In a recent Sales Pop Expert Insight Interview, John Golden spoke with Andrew Newland, CEO of Functional Medicine Marketing, about effective digital strategies for functional medicine clinics. Newland highlighted that traditional marketing, like Facebook ads, often yields poor-quality leads for these specialized practices.
Instead, he champions a robust SEO-centric approach. This involves comprehensive technical website optimization, creating high-quality, authoritative content (not just generic AI material), and meticulous local SEO, including Google My Business management and engaging with reviews. Newland also stressed the importance of clear website messaging—can a new visitor quickly understand what you do, how you help, and how to engage (the “goldfish test”)? While AI can be a tool, genuine expertise must shine through. Ultimately, Newland advises a patient-centered, multi-channel strategy for sustainable growth, rather than quick fixes.
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